GLOSSARY
The language behind a Morrow decision cycle.
Clear definitions for the company records, evidence states, experiments, and decisions used throughout Morrow.
Terms
The vocabulary.
- Company context
- The persistent record of what the company is — product, offer, customer, and current operating situation.
- Objective
- The measurable commercial outcome the current cycle is trying to move.
- Evidence
- Observed signal from the product, customers, revenue systems, or market that Morrow can reason from.
- Approved evidence
- Evidence confirmed by the founder as suitable for use in the current decision.
- Contradiction
- A signal that disagrees with the current reading of the constraint.
- Missing information
- A question the current decision depends on but has not answered yet.
- Constraint
- The single factor most limiting commercial progress for the current cycle.
- Experiment
- A measurable test scoped to the current primary constraint.
- Success threshold
- The pre-approved result that would count as the experiment succeeding.
- Failure threshold
- The pre-approved result that would count as the experiment failing.
- Implementation brief
- The execution-ready plan for running an approved experiment — changes, elements preserved, ownership, tracking, and acceptance criteria.
- Outcome
- The measured result of an experiment, compared against the predefined thresholds.
- Recommendation
- Morrow's proposed next action, structured from the outcome and the company record.
- Founder decision
- The founder's approved, modified, or rejected version of a recommendation.
- Decision record
- The retained evidence, experiment, outcome, and reasoning for one completed cycle.
- Decision Memory
- The company's accumulated decision records, available to future cycles.
- Weekly Operating Review
- The recurring review that closes one operating week and opens the next.
- Decision Memo
- A concise, versioned summary of an approved decision that can be shared without exposing raw records.